Puerto Vallarta Surfing is proud to partner with legendary Mexican big-wave surfer Coco Nogales Coco Nogales (@coconogales) • Instagram photos and videos and his Ahava Project (AHAVA PROJECT), a program dedicated to mentoring and supporting the next generation of surfers in Mexico. Born in Puerto Escondido, Coco Nogales rose from humble beginnings to become one of the world’s most respected big-wave riders. With the Ahava Project, he’s giving back—providing young, passionate surfers with the resources, training, and support they need to chase their dreams in and out of the water.
In collaboration with Miguel Sinclair MAS Surfboards (@mas_surf) • Instagram photos and videos of MAS Surfboards MAS Surfboards, Puerto Vallarta Surfing
recently donated a brand-new performance shortboard along with all necessary equipment to the Ahava Project. This year’s recipient was Jordan, a talented and hardworking young surfer from Oaxaca who embodies the dedication and spirit of Mexico’s emerging surf scene.
Looking ahead, Puerto Vallarta Surfing and MAS are committed to donating a new board each year to a deserving young surfer. To further this mission, every
purchase of a Puerto Vallarta Surfing t-shirt directly funds a future surfboard for another promising athlete. With the support of our guests and the global surf
community, we’re helping to shape the future of Mexican surfing—one wave at a time.

